About the Author

John O. Campbell, CFP®

Administrative Vice President and Director, Business Engagement

As part of the Wilmington Trust and M&T Emerald Advisory Services® team, John leads Wilmington Trust’s business development initiatives in the minority business owner segment.  With deep experience in fiduciary analysis, reporting, and risk management, he also advises the senior fiduciary leadership team, leading innovative projects designed to enhance the delivery of fiduciary services across the organization.

John joined M&T Bank in 1986, which acquired Wilmington Trust in 2011. He has more than three decades of experience in the wealth management industry. He holds an MBA from Pennsylvania State University and a bachelor’s degree in business administration from Bucknell University. He is a graduate of the Central Atlantic School of Trust and has attained the CERTIFIED FINANCIAL PLANNER™ designation. John also holds the FINRA Series 24, 7, & 66 Securities licenses and the Pennsylvania Life, Accident, and Health Insurance license.

He is recognized as a strong community advocate and is on the board of the McCormick Family Foundation, Kline Foundation, Harristown Development Corporation, and the Boys and Girls Club 
of Harrisburg. He is also the chair of the 2020 United Way Campaign of the Capital Region in Pennsylvania.

By the Author

Business Transition Planning for Small Business Owners

John O. Campbell, CFP® |
Emerald GEMs

November 19, 2020, GEM 26 — Too often, small business owners fail to plan for the eventual transition of their businesses. However, planning for an inevitable ownership change is simply good business—and it starts years before the enterprise changes hands. Listen now as Director of Business Engagement John Campbell discusses why all business owners, regardless of the company’s size, should prepare for their future transition.